Your Brand, Their World
This Webby-honored B2B campaign for Amazon Ads highlighted how brands can reach receptive audiences when they’re doing the things they love — so we made content across video, social, and OOH that’s full of celebrities they love (Travis Kelce, Ilana Glazer) and moments that bring them joy.
Client
Amazon
Agency
Code & Theory
Amazon
Bet Like You’re From Ohio
With Ohio legalizing sports betting in January 2023, the race was on to become the state’s favorite sportsbook. Our task for Tipico, a European brand just making their move into the U.S., was to burst into the new market by developing a voice that spoke with Ohioans and highlighted the thrill of the betting moment.
The result? 40,000 registrations in the first month (over half of the target for the entire year), 32% share of Voice PR in Ohio (in-line with more established American brands like DraftKings and FanDuel), 25,000 players on Super Bowl Sunday (4x larger than any month in the company’s history), and a Drum Award. And some strong opinions in the never-ending Cleveland vs. Cincinnati vs. Columbus debate.
Client
Tipico
Agency
Code & Theory
Tipico
qualcomm
Automotive Site
We wrote, designed, and developed a brand-new, 17-page website for Qualcomm’s Automotive business unit. With splashy, Apple-esque visuals and copy that needed to be equally engaging for commercial partners and ordinary drivers alike, we delivered an immersive web experience to inform, influence, and inspire. Check out the full site here.
Client
Qualcomm
Agency
Code & Theory
Instagram for Business
Meta wanted to refresh their Instagram for Business homepage. The goal was to highlight the easy, quick, and convenient ways brands can take advantage of Instagram to achieve results. Through case studies, statistics, and a step-by-step guide to the popular Boost function, we created a homepage that gives brands the tools for success—and shows off those gorgeous IG gradients. Check out the full page here.
Client
Meta
Agency
Code & Theory
chase
Security Center
Chase Bank was in the market for an online Security Center to rival their competitors’ — a one-stop hub to tout their own security features, educate users about scams and fraud, and give them the tools to report a breach if it occurs. To achieve this, we researched best security practices across the industry, built wireframes, and crafted copy to guide and reassure users of all ages. See the full Center here.
Client
Chase
Agency
Code & Theory
lazard
Lazard Rebrand
The storied asset management firm Lazard was looking for a new brand identity: strategy, design, messaging, the works. I’m particularly proud of how we boiled decades of industry-leading experience down to several key messaging pillars that all Lazard employees can use when communicating about their firm—and crafted a warm and engaging verbal identity for them to speak and write with. See the full, rebranded site here.
Client
Lazard Asset Management
Agency
Code & Theory
